Along with launching its Ioniq brand in China, Hyundai has unveiled two new concept cars, which give a glimpse into the design of future Ioniq models, with the Venus concept being one of them. The carmaker says that the concepts highlight its "readiness" for China’s new energy vehicle (NEV) market and that future Ioniq models will be named after planets for the Chinese market.
- Concept exterior features a transparent spoiler, and a 'Radiant Gold' finish.
- Its wraparound cabin gets a large infotainment screen and suede seat upholstery.
- Production versions could be powered by range-extender hybrid powertrains.
Hyundai Venus concept exterior and interior details
Sedan is inspired by the planet Venus and gets sharp exterior design
Hyundai says that the Venus sedan concept takes inspiration from the planet Venus. This is done by giving it a ‘Radiant Gold’ paint job, and visually, its design takes a departure from the retro, pixel motifs seen on the current Ioniq models. Moreover, it looks sharper than the similarly sized and positioned Ioniq 6, whose design is more on the curvier side.
The front-end features slim LED DRLs that represent two halves of the letter ‘H’ along with an illuminated Hyundai badge. The bumper gets a sharp design with a wide air vent and a black finish for the splitter. Its "frame-structured" roof is lightweight and is characterised by a single curve. The alloy wheels get a dual-tone finish, and the rear-end gets a transparent spoiler.
On the inside, the wraparound cabin adopts a grey colour scheme along with gold accents and stitching. There's a squared-off three-spoke steering gets a column-mounted gear lever, and the dashboard is dominated by a large infotainment screen that also doubles up as a passenger display. The seats feature suede upholstery with chrome gold highlights, and the high-set centre console features two wireless phone charging pads and storage spaces.
Hyundai Venus concept: Additional details
Hyundai has not revealed whether the concepts will sit on the current Ioniq models' E-GMP architecture, production-readiness of the concepts, or a launch timeline. However, it did confirm that the cars would come with locally developed ADAS tech, and "market-specific" solutions like range-extender hybrid vehicles. Additional details on the concepts would be revealed when they make their public debut at the Beijing Auto Show.
The carmaker has said the Ioniq brand will be "tailored to local customers" with the concepts being distinct from the current Ioniq lineup sold globally. This is being done by a new naming strategy for the upcoming Ioniq models, wherein models sold in China will be named after a planet instead of numerical designations like its current Ioniq portfolio. Hyundai says this "symbolises how each vehicle orbits around the customer — the central focus of this new IONIQ universe."