E-Class is Mercedes’ bestseller in H1 2026; EQS SUV tops EV sales

By Dipan Sur
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Mercedes-Benz has revealed it has recorded its best-ever H1 and Q2 sales in 2026.

Mercedes-Benz India has announced it achieved its best H1 (January to June) sales ever in 2026, with total sales of 9,768 units, marking a 9 percent increase over H1 2025. The manufacturer has also revealed it recorded its best-ever Q2 (April to June) sales of 4,238 units, a 10 percent growth over Q2 2025. These sales were driven by the CLA Electric and the V-Class.

  1. Mercedes-AMG sales grew by 50 percent in H1 2026
  2. The top-end luxury portfolio grew by 20 percent
  3. EVs contributed to 25 percent of Mercedes’ top-end car sales 

Mercedes-Benz H1 2026 performance breakdown

‘Top-end Luxury’ segment saw a robust 20 percent growth

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The EQS SUV was the best-selling Mercedes-Benz BEC in H1 2026.

Mercedes-Benz has stated that its ‘Top-end Luxury’ segment, comprising models like the V-Class, Mercedes-Maybach cars, EQS SUV and the AMG range, grew by over 20 percent. In fact, 28 percent of total Mercedes-Benz sales in H1 2026 were from this ‘Top-end Luxury’ segment. Among total sales in this segment in H1 2026, 25 percent were from EVs. These top-end BEV sales were driven by the EQS SUV, which was also the brand’s bestselling EV. In the more affordable ‘luxury entry segment’, however, the CLA Electric drove sales. Notably, Mercedes-AMG sales surged by 50 percent in H1 2026.

Mercedes also revealed that the waiting period for cars in this segment ranges from 4 months to up to a year for models like the AMG G63 SUV. 

Mercedes-Benz’s ‘Core’ segment saw steady demand

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CLA Electric, launched in April 2026, drove entry-level luxury segment growth. 

The ‘Core’ segment, comprising models like the C-Class, E-Class LWB, GLC and GLE, “significantly contributed to the sales performance in H1 2026 and in Q2 2026.” The manufacturer did not reveal sales numbers for this segment. Mercedes-Benz, however, claimed that “the Long Wheelbase E-Class continues to remain the highest-selling luxury car in India” and that they witnessed “a strong demand for the top-end E 450 variant.”

The ‘Entry Luxury’ segment witnessed 29 percent growth in Q2 2026, driven by the CLA Electric and the GLA.

Mercedes reopens V-Class bookings in India 

The Mercedes-Benz V-Class was sold out soon after its March 2026 launch. Bookings of the luxury MPV's next batch have reopened, with deliveries slated to begin in the festive season, says the carmaker.  

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A Rs 450 crore expansion plan over the next two years is underlined too

Mercedes-Benz has also underlined an investment of Rs 450 crores over the next two years as part of an expansion plan. Under this plan, the company plans to debut in new markets like Varanasi, while "strengthening its footprint in established markets of Mumbai, Pune, Delhi NCR, and Hyderabad during H2 2026." Mercedes has added six new touchpoints in H1 2026 across Bengaluru, Bhopal, Raipur, Goa and Visakhapatnam.

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