Yamaha India plans new offensive

    Published On Jul 26, 2010 07:00:00 AM


    Yamaha Plans New Offensive Against Hero Honda, Bajaj


    After riding on the success of its FZ 150, Yamaha is set to launch a fresh product offensive in India with as many as three offerings next month. The most significant among them will be the SZ 150, which will try to rope in customers looking for a 150cc Yamaha, but not as expensive as the sporty FZ 16.
    The SZ 150, which is expected to sport a 2-valve 11bhp, 1.04kgm torque engine which is likely to be priced between Rs 55,000 to Rs 60,000 as against the FZ 16 which is priced at over Rs 70,000.
    Our source adds that the bike will have alloy wheels and a longer wheelbase. Giving company to the SZ 150 will be the YBR 125 – a commuter segment bike that will compete with the likes of Hero Honda’s Super Splendor and Bajaj’s Discover.
    Yamaha currently has a YBR 110. It may get replaced with the new one, if there isn’t much of a price difference between the two. Along with the new bikes, Yamaha will also add a refreshed version of the Fazer in a launch event scheduled for August 4, 2010.
    Company officials could not be reached, while its PR agency declined to comment on the news.
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