Tork Motorcycles appoints ex-Yamaha head of Sales and Marketing

11th May 2019 9:00 am

Roy Kurian joins the Pune-based electric motorcycle start-up as its head of Sales and Marketing.

The art of being a salesman will now really come to the fore. Roy Kurian was the senior VP in charge of sales and marketing at India Yamaha Motor when he quit on January 31 this year. Having sold petrol-powered motorcycles and scooters for over 14 years at the Japanese major, he has now joined the Pune-based electric motorcycle start-up Tork Motors as its head of sales and marketing.

Kurian has been tasked with the primary assignment of introducing Tork Motors' flagship product, the T6X electric motorcycle; and will also focus on strategic tie-ups, marketing and distribution of the manufacturer's forthcoming models.

Commenting on Kurian joining the Tork team, Kapil Shelke, CEO and founder, Tork Motors, said, “We are delighted to have a veteran like Roy join our team. We are set to achieve a strong impact on launch of India’s first electric motorcycle and are banking on the wealth of information and experience Roy brings to the table."

“I am excited to be a part of the ‘future’ and it is the right time to dive in, learn and create a path for the inevitable EV space,” Roy Kurian responded.

Work on the T6X began in mid-2015 and the first prototype was unveiled in September 2016. With Bharat Forge (the world's second-largest forging company) coming on board as a strategic partner in early 2018, Tork Motors says it has made rapid progress on two fronts – technology and skilled resources.

The T6X has been built after five prototypes spanning 10 years of R&D. With the e-motorcycle in its final stages – a near-production-ready test mule of the T6X was snapped testing, earlier this year – Tork plans its launch in Pune; Bangalore and other cities in India will soon follow. 

Tork Motors, India’s first electric motorcycle manufacturing start-up, has a proprietary drivetrain technology called TIROS, (Tork Intuitive Response Operating System) which is the intelligence that drives the machines.

The team has strengths in engineering, automotive design, embedded systems and automotive electronics that are assisting in creating practical electric mobility solutions for India with T6X. Tork Motors holds more than 40 different IPs with respect to their technology, design and trademarks. According to the company, the yet-to-be-launched motorcycle will solve rider pain-points with value-added features like GPS, utility storage, cloud connectivity and phone charging.

The T6X is high on connectivity. Apart from analysis and compilation of data for every ride, power management, real time power consumption and range forecasts, TIROS also captures the driving patterns of the rider.

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