Mahindra 2-Wheelers is once again bravely on the offensive in the 110cc commuter bike segment, this time with the feature rich Centuro, a bike that aims to please buyers aspiring for that little bit more from their daily ride to work. Mahindra is betting big on the Centuro, a model the company is confident buyers will take to. Their foray into the motorcycle arena hasn’t been smooth this far, having withdrawn their first bike, the Stallio a few months into production back in 2010, then receiving a lukewarm response to its sequel, the Pantero. The Centuro has its work cut out, to stand at eye level with its many stiff rivals.
Honda has launched the 109cc Dream Neo this July, targeting the same segment, and priced about at par with the Centuro. The Mahindra bike certainly provides more than its fair share of bells-and-whistles at a competitive price point, but this apart, is all else in place to rope in market share and fight down its rivals?
Stephen Raj Antony
Vishal Venugopal
