Opinion: 20 automotive marketing guidelines for 2023

    Here's what marketers need to do in order to boost a brand’s performance in the years to come.

    Published on Feb 05, 2023 09:00:00 AM


    Opinion: 20 automotive marketing guidelines for 2023

    Here are twenty thoughts for the automobile marketer to live by this year.

    As the new year beckons, we need to open our minds more to a changing landscape in terms of consumer behaviour, technologies and larger concerns of sustainability. What we do over the next 12 months will have a greater bearing on a brand’s performance in the years to come. So, like New Year’s Resolutions or even the Ten Commandments, as automobile marketers, here are 20 ‘let us’:

    1. Provide solutions and not products

    2. Be less bombastic and more honest in our communication

    3. Go out to the market and meet customers to get a pulse, rather than rely only on third-party research

    4. Adopt methods of sustainable marketing in terms of media and material used

    5. Measure every piece of communication and engagement to bring more efficiency and effectiveness

    6. Focus on experience and engagement more than just above-the-line advertising

    7. Focus on ‘advocacy’ rather than just public relations

    8. Work on a balance of offline and online experiences

    9. Accept that digital is only a means and not the end – let it not become our rogue monster we have no control over

    10. Not get swayed by influencers and work with actual consumers and their testimonials

    11. Prepare ourselves for servicing people who will experience our solutions without necessarily owning them

    12. Not go after bigger logos but after better placement

    13. Set on course a retail experience without traditional physical infrastructure like showrooms

    14. Respect competition more in our press statements

    15. Start collaborating with all stakeholders and competition to create a better mobility ecosystem

    16. Attend all award functions even if we do not win anything, as we are a fraternity

    17. Align with causes that impact larger society and community beyond the customer base

    18. Impress upon our bosses that sales is an outcome and not the means of good business

    19. Say more about your brand than merely about your product

    20. Be either a motorhead or a moneyhead, as there is no other way to enjoy what we do

    Also see:

    Opinion: Are Indians saving, spending or splurging?


    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now
    Poll of the month

    ADAS is becoming increasingly common. What is your opinion on this safety tech?

    It is a helpful safety feature that can save lives



    It is of limited use and not suited for Indian conditions



    It is a good feature but costs too much



    Total Votes : 1473
    Sign up for our newsletter

    Get all the latest updates from the automobile universe