Jul 24, 2022 09:00:00 AM
The new Scorpio N might be more premium than its predecessors, but it hasn't lost its 'don't mess with me attitude'.
Read MoreJul 03, 2022 08:00:00 AM
There's talk of the Ambassador name making a comeback. But what decides a brand's successful return?
Read MoreApr 17, 2022 08:00:00 AM
Are the battery safety norms for EVs in India truly safe? Avik Chattopadhyay wonders.
Read MoreMar 27, 2022 09:00:00 AM
Are in-car shopping and horoscope apps really what customers want? Or do customers just want a 'value-packed’ o...
Read MoreMar 20, 2022 08:00:00 AM
Gone are the days of evaluating on-ground performance; virtual presentations and Twitter storms seem to be driving up...
Read MoreJan 08, 2022 09:00:00 AM
Avik questions the lack of Indian origin managers leading global automotive companies.
Read MoreDec 29, 2021 08:00:00 AM
Avik talks about how brands will need to shift focus from customer satisfaction to consumer advocacy in the coming ye...
Read MoreDec 01, 2021 05:30:00 PM
Avik talks about how in the usual rush to sell to new customers, brands tend to neglect the existing ones.
Read MoreSep 15, 2024 09:00:00 AM
Besides shareholder wealth, the demerger of Tata Motors’ CV and PV businesses has many marketing benefits.
Read MoreAug 15, 2024 07:00:00 AM
Instead of pleading with for a foreign brand to come to India, we need to promote homegrown manufacturers on every ov...
Read MoreMay 25, 2024 07:30:00 AM
A third of India’s USD 20 billion (about Rs 1.65 lakh crore) worth of automotive imports is already Chinese.
Read MoreMar 25, 2024 09:00:00 AM
It’s high time the automobile industry tightens up its advertising claims.
Read MoreJan 20, 2024 09:00:00 AM
From sustainability to limiting the use of influencers, here's how automotive companies can keep the momentum going t...
Read MoreDec 27, 2023 08:00:00 AM
When it comes to luxury cars, very often it’s the product that holds more sway than the brand itself.
Read MoreNov 25, 2023 08:00:00 AM
A different logo seems unnecessary if the brand name and promise stays the same.
Read MoreNov 11, 2023 08:00:00 AM
Context is key for carmakers to avoid marketing gaffes, but they still happen all too often.
Read MoreSep 16, 2023 08:00:00 AM
Indian road safety issues need Indian solutions and not merely keeping up with the West.
Read MoreBuying an electric car but renting its battery: is it a good idea?