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Jul 24, 2022 09:00:00 AM
The new Scorpio N might be more premium than its predecessors, but it hasn't lost its 'don't mess with me attitude'.
Jul 03, 2022 08:00:00 AM
There's talk of the Ambassador name making a comeback. But what decides a brand's successful return?
Apr 17, 2022 08:00:00 AM
Are the battery safety norms for EVs in India truly safe? Avik Chattopadhyay wonders.
Mar 27, 2022 09:00:00 AM
Are in-car shopping and horoscope apps really what customers want? Or do customers just want a 'value-packed’ o...
Mar 20, 2022 08:00:00 AM
Gone are the days of evaluating on-ground performance; virtual presentations and Twitter storms seem to be driving up...
Jan 08, 2022 09:00:00 AM
Avik questions the lack of Indian origin managers leading global automotive companies.
Dec 29, 2021 08:00:00 AM
Avik talks about how brands will need to shift focus from customer satisfaction to consumer advocacy in the coming ye...
Dec 01, 2021 05:30:00 PM
Avik talks about how in the usual rush to sell to new customers, brands tend to neglect the existing ones.
Sep 16, 2023 08:00:00 AM
Indian road safety issues need Indian solutions and not merely keeping up with the West.
Sep 02, 2023 08:00:00 AM
Opinionated India is silent to the auto world’s shenanigans.
Jul 21, 2023 04:07:00 PM
Maruti is teaching its parent company, Suzuki, a few lessons in brand stretching.
Jun 10, 2023 08:30:00 AM
The Zen nameplate turned 30 this year, and here's an interesting story about how it got its name.
Apr 29, 2023 09:00:00 AM
There's a growing worldwide trend of younger people shunning personal cars for public transport.
Apr 16, 2023 09:00:00 AM
Mass market models like the Baleno and Ciaz being added to Maruti's NEXA chain has led to a lack of differentiation b...
Feb 25, 2023 09:30:00 AM
The CES can change the narrative, create a holistic experience and turn the table on India’s auto show.
Feb 05, 2023 09:00:00 AM
Here's what marketers need to do in order to boost a brand’s performance in the years to come.
Dec 25, 2022 08:00:00 AM
The automobile industry has to assess the financial mindset of Indians in the post-pandemic world.
Tata is considering separate showrooms for EVs, do you think all carmakers should do this?
Yes, EV buyers have distinct needs
Yes, it shows a strong commitment to EVs
No, splitting showrooms creates inconvenience
No, it will dilute the brand
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