All 
Jul 24, 2022 09:00:00 AM
The new Scorpio N might be more premium than its predecessors, but it hasn't lost its 'don't mess with me attitude'.
Read More
Jul 03, 2022 08:00:00 AM
There's talk of the Ambassador name making a comeback. But what decides a brand's successful return?
Read More
Apr 17, 2022 08:00:00 AM
Are the battery safety norms for EVs in India truly safe? Avik Chattopadhyay wonders.
Read More
Mar 27, 2022 09:00:00 AM
Are in-car shopping and horoscope apps really what customers want? Or do customers just want a 'value-packed’ o...
Read More
Mar 20, 2022 08:00:00 AM
Gone are the days of evaluating on-ground performance; virtual presentations and Twitter storms seem to be driving up...
Read More
Jan 08, 2022 09:00:00 AM
Avik questions the lack of Indian origin managers leading global automotive companies.
Read More
Dec 29, 2021 08:00:00 AM
Avik talks about how brands will need to shift focus from customer satisfaction to consumer advocacy in the coming ye...
Read More
Dec 01, 2021 05:30:00 PM
Avik talks about how in the usual rush to sell to new customers, brands tend to neglect the existing ones.
Read More
Oct 26, 2025 09:00:00 AM
What’s the strategy behind opening a new differentiated retail outlet?
Read More
Aug 18, 2025 08:00:00 AM
The brand experience needs a massive reset and soon.
Read More
Jul 19, 2025 01:00:00 PM
20 years ago, the Swift launch represented a generational shift for Maruti.
Read More
Jun 29, 2025 04:00:00 PM
While brands like Hyundai and Volkswagen tend to carry a family look across their portfolio, Maruti and Mahindra seem...
Read More
May 25, 2025 12:00:00 PM
Getting the features package right is the biggest challenge for product planning teams.
Read More
Mar 14, 2025 08:30:00 AM
Black often lends cars a menacing look, but does the marketing lingo have to use overtones of the darker side of life?
Read More
Feb 12, 2025 09:00:00 AM
Can India’s merged mobility show – the Bharat Mobility Global Expo – be the way forward for auto sh...
Read More
Dec 22, 2024 08:30:00 AM
The Dzire is one of the Indian automobile industry’s most underrated and best-kept ‘secrets’.
Read More
Dec 01, 2024 08:00:00 AM
Reward points should offer a customer products and services they genuinely want and can use.
Read More
The Sierra is making a comeback after over 20 years. Which other iconic nameplate would you like to see revived in India?
53 Articles 
Detect my Current Location