Avik Chattopadhyay

    Autocar India

    35 Articles | Contact author

    Stories By Avik Chattopadhyay

    Jul 24, 2022 09:00:00 AM

    Opinion: Decoding Mahindra Scorpio N’s tough-as-nai...

    The new Scorpio N might be more premium than its predecessors, but it hasn't lost its 'don't mess with me attitude'.

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    Jul 03, 2022 08:00:00 AM

    Opinion: When does an auto badge need a revival?

    There's talk of the Ambassador name making a comeback. But what decides a brand's successful return?

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    Apr 17, 2022 08:00:00 AM

    Opinion: We Did Start The Fire!

    Are the battery safety norms for EVs in India truly safe? Avik Chattopadhyay wonders.

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    Mar 27, 2022 09:00:00 AM

    Opinion: Less is more with in-car gizmos

    Are in-car shopping and horoscope apps really what customers want? Or do customers just want a 'value-packed’ o...

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    Mar 20, 2022 08:00:00 AM

    Opinion: Future mobility and the marketing game

    Gone are the days of evaluating on-ground performance; virtual presentations and Twitter storms seem to be driving up...

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    Jan 08, 2022 09:00:00 AM

    Rise And Shine!

    Avik questions the lack of Indian origin managers leading global automotive companies.

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    Dec 29, 2021 08:00:00 AM

    Opinion: Worth a measure!

    Avik talks about how brands will need to shift focus from customer satisfaction to consumer advocacy in the coming ye...

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    Dec 01, 2021 05:30:00 PM

    Opinion: Chip and charge!

    Avik talks about how in the usual rush to sell to new customers, brands tend to neglect the existing ones.

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    Sep 16, 2023 08:00:00 AM

    Opinion: With Bharat NCAP out, it’s time for a road...

    Indian road safety issues need Indian solutions and not merely keeping up with the West.

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    Sep 02, 2023 08:00:00 AM

    Opinion: Why car, bike buyers need to speak...

    Opinionated India is silent to the auto world’s shenanigans.

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    Jul 21, 2023 04:07:00 PM

    Opinion: How the Maruti Invicto is a lesson in brand buil...

    Maruti is teaching its parent company, Suzuki, a few lessons in brand stretching.

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    Jun 10, 2023 08:30:00 AM

    How the Maruti Zen got its name

    The Zen nameplate turned 30 this year, and here's an interesting story about how it got its name.

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    Apr 29, 2023 09:00:00 AM

    Opinion: Why Gen Z is shying away from buying cars

    There's a growing worldwide trend of younger people shunning personal cars for public transport.

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    Apr 16, 2023 09:00:00 AM

    Opinion: Is there a difference between Maruti Arena and N...

    Mass market models like the Baleno and Ciaz being added to Maruti's NEXA chain has led to a lack of differentiation b...

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    Feb 25, 2023 09:30:00 AM

    Opinion: India needs a CES (Consumer Electronics show)

    The CES can change the narrative, create a holistic experience and turn the table on India’s auto show.

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    Feb 05, 2023 09:00:00 AM

    Opinion: 20 automotive marketing guidelines for 2023

    Here's what marketers need to do in order to boost a brand’s performance in the years to come.

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    Dec 25, 2022 08:00:00 AM

    Opinion: Are Indians saving, spending or splurging?

    The automobile industry has to assess the financial mindset of Indians in the post-pandemic world.

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    Poll of the month

    Tata is considering separate showrooms for EVs, do you think all carmakers should do this?

    Yes, EV buyers have distinct needs



    Yes, it shows a strong commitment to EVs



    No, splitting showrooms creates inconvenience



    No, it will dilute the brand



    Total Votes : 339
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