Avik Chattopadhyay

    Autocar India

    19 Articles | Contact author

    Stories By Avik Chattopadhyay

    Apr 17, 2022 08:00:00 AM

    Opinion: We Did Start The Fire!

    Are the battery safety norms for EVs in India truly safe? Avik Chattopadhyay wonders.

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    Mar 27, 2022 09:00:00 AM

    Opinion: Less is more with in-car gizmos

    Are in-car shopping and horoscope apps really what customers want? Or do customers just want a 'value-packed’ o...

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    Mar 20, 2022 08:00:00 AM

    Opinion: Future mobility and the marketing game

    Gone are the days of evaluating on-ground performance; virtual presentations and Twitter storms seem to be driving up...

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    Jan 08, 2022 09:00:00 AM

    Rise And Shine!

    Avik questions the lack of Indian origin managers leading global automotive companies.

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    Dec 29, 2021 08:00:00 AM

    Opinion: Worth a measure!

    Avik talks about how brands will need to shift focus from customer satisfaction to consumer advocacy in the coming ye...

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    Dec 01, 2021 05:30:00 PM

    Opinion: Chip and charge!

    Avik talks about how in the usual rush to sell to new customers, brands tend to neglect the existing ones.

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    Oct 30, 2021 08:30:00 AM

    A fair chance!

    Avik Chattopadhyay talks about why the Auto Expo should now be digital and direct, as creating a virtual show would b...

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    Oct 15, 2021 09:00:00 AM

    Tailors and Inspirations

    Avik talks about how cars that are 'Tailored-for-India' aren't very relevant today.

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    Aug 22, 2021 09:00:00 AM

    Aggregators ahoy!

    Most of the independents have the first mover advantage but automakers are now beefing up their used car offering.

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    Jul 17, 2021 10:00:00 AM

    Jamsetji Today…

    Avik moots on how Jamshetji Tata could have transformed and developed Tata Motors over the years.

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    May 21, 2021 07:00:00 AM

    Come together

    Avik talks about how the auto industry should have, collectively, played a bigger role in contributing to the relief ...

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    May 16, 2021 10:00:00 AM

    Oh Scrap!

    Avik talks about the need for fitness testing for newer vehicles not falling under the ambit of the scrappage policy,...

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    Apr 26, 2021 09:50:00 PM

    "Do you know something?" - Bidding goodbye to Jagdish Kha...

    Avik says a heartfelt farewell to Jagdish Khattar, the former MD of Maruti Suzuki India.

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    Mar 20, 2021 10:00:00 AM

    An “official” Indian vehicle!

    Avik talks about the idea of having an indigenously developed 'official' vehicle.

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    Feb 13, 2021 07:00:00 AM

    Marketing 20.21

    Avik talks about how marketing strategies of carmakers could change for the new year

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    Poll of the month

    BMW's 3 Series-based i4 EV costs Rs 69.90 lakh and has a claimed range of 590km. Would you:

    Buy the i4 and go green



    Buy the sporty M340i for Rs 65.90 lakh



    Buy the more premium 5 Series for Rs 64.90 lakh



    Total Votes : 738
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