Author
    Avik Chattopadhyay

    Autocar India

    40 Articles | Contact author

    Stories By Avik Chattopadhyay

    Jul 24, 2022 09:00:00 AM

    Opinion: Decoding Mahindra Scorpio N’s tough-as-nai...

    The new Scorpio N might be more premium than its predecessors, but it hasn't lost its 'don't mess with me attitude'.

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    Jul 03, 2022 08:00:00 AM

    Opinion: When does an auto badge need a revival?

    There's talk of the Ambassador name making a comeback. But what decides a brand's successful return?

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    Apr 17, 2022 08:00:00 AM

    Opinion: We Did Start The Fire!

    Are the battery safety norms for EVs in India truly safe? Avik Chattopadhyay wonders.

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    Mar 27, 2022 09:00:00 AM

    Opinion: Less is more with in-car gizmos

    Are in-car shopping and horoscope apps really what customers want? Or do customers just want a 'value-packed’ o...

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    Mar 20, 2022 08:00:00 AM

    Opinion: Future mobility and the marketing game

    Gone are the days of evaluating on-ground performance; virtual presentations and Twitter storms seem to be driving up...

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    Jan 08, 2022 09:00:00 AM

    Rise And Shine!

    Avik questions the lack of Indian origin managers leading global automotive companies.

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    Dec 29, 2021 08:00:00 AM

    Opinion: Worth a measure!

    Avik talks about how brands will need to shift focus from customer satisfaction to consumer advocacy in the coming ye...

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    Dec 01, 2021 05:30:00 PM

    Opinion: Chip and charge!

    Avik talks about how in the usual rush to sell to new customers, brands tend to neglect the existing ones.

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    Mar 25, 2024 09:00:00 AM

    Opinion: Automotive advertising - fact or fiction?

    It’s high time the automobile industry tightens up its advertising claims.

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    Jan 20, 2024 09:00:00 AM

    Opinion: Tips for automotive marketers for 2024

    From sustainability to limiting the use of influencers, here's how automotive companies can keep the momentum going t...

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    Dec 27, 2023 08:00:00 AM

    Opinion: Luxury carmakers should offer a better customer ...

    When it comes to luxury cars, very often it’s the product that holds more sway than the brand itself.

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    Nov 25, 2023 08:00:00 AM

    Opinion: Do automotive brands need multiple logos?

    A different logo seems unnecessary if the brand name and promise stays the same.

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    Nov 11, 2023 08:00:00 AM

    Opinion: Automotive marketing mistakes and how to avoid them

    Context is key for carmakers to avoid marketing gaffes, but they still happen all too often.

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    Sep 16, 2023 08:00:00 AM

    Opinion: With Bharat NCAP out, it’s time for a road...

    Indian road safety issues need Indian solutions and not merely keeping up with the West.

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    Sep 02, 2023 08:00:00 AM

    Opinion: Why car, bike buyers need to speak...

    Opinionated India is silent to the auto world’s shenanigans.

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    Jul 21, 2023 04:07:00 PM

    Opinion: How the Maruti Invicto is a lesson in brand buil...

    Maruti is teaching its parent company, Suzuki, a few lessons in brand stretching.

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    Jun 10, 2023 08:30:00 AM

    How the Maruti Zen got its name

    The Zen nameplate turned 30 this year, and here's an interesting story about how it got its name.

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    Poll of the month

    The Creta will be the third Hyundai N-Line model in India. Should more mass-market brands have sporty sub-brands?

    Yes, it's something special for enthusiasts

     

    18.38%

    Yes, but only if there is increased performance

     

    44.42%

    No, it's just a gimmick to increase the price

     

    29.36%

    It doesn't always work; just look at Tata JTP

     

    7.85%

    Total Votes : 1567
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