Despite a higher battery pack of 55kWh and a real range of 400kms, why are Tata Curvv EV sales less when compared to MG Windsor or Mahindra Born electric cars?

The MG Windsor is a spacious car, packed with features, and offers better value for money than the Tata Curvv EV, largely due to its aggressive pricing. The MG Windsor price starts lower, making it more accessible to a wider range of buyers. 

The Tata Curvv EV is a stylish car with a coupe-like roofline and is positioned above the Nexon, with which it shares many components. However, the lack of interior differentiation compared to the Nexon, and the limited rear headroom due to the sloping roof, could be some of the reasons why it isn’t selling more, despite a larger 55kWh battery and a real-world range of 400km.