Hello,

I have booked the Mahindra Thar Roxx Star Edition Diesel, but I am concerned about the way Mahindra is portrayed on social media. Many videos are complaining about service quality, lack of responsiveness, and product issues, which is making me apprehensive.

I currently own a Volkswagen Vento, which I have driven for the past 11 years. It has had its own issues with suspension, steering rack, slow service, and expensive spare parts. However, when you love a car, you tend to live with some shortcomings.

I understand that no brand is perfect, and I am prepared for a reasonable margin of error in both product and service. However, the sheer number of negative videos about Mahindra is making me uneasy. While some online content may be exaggerated, there must be underlying reasons behind such strong reactions.

Could you please provide an informed and balanced perspective on whether these concerns are valid or amplified by social media?

Thank you.

Question

Hello,

I have booked the Mahindra Thar Roxx Star Edition Diesel, but I am concerned about the way Mahindra is portrayed on social media. Many videos are complaining about service quality, lack of responsiveness, and product issues, which is making me apprehensive.

I currently own a Volkswagen Vento, which I have driven for the past 11 years. It has had its own issues with suspension, steering rack, slow service, and expensive spare parts. However, when you love a car, you tend to live with some shortcomings.

I understand that no brand is perfect, and I am prepared for a reasonable margin of error in both product and service. However, the sheer number of negative videos about Mahindra is making me uneasy. While some online content may be exaggerated, there must be underlying reasons behind such strong reactions.

Could you please provide an informed and balanced perspective on whether these concerns are valid or amplified by social media?

Thank you.

Autocar India team · Accepted Answer

Indeed, Mahindra & Mahindra doesn’t have the best reputation for service and reliability like Toyota has. But quite honestly, the Mahindra Thar and Mahindra Thar Roxx are sturdy and fairly reliable vehicles underpinned by proven mechanicals.

There are isolated cases of Thars facing problems and service issues that haven’t been resolved to the owners' satisfaction, and that often forces them to highlight them on social media, making it sound like the norm. Social media tends to amplify negative experiences far more than positive ones. Also, there are influencers in the north of the country actively working to tarnish Mahindra’s reputation.

As you said, if you are prepared for some service issues, you can go right ahead and buy the Thar Roxx.