Rolls-Royce is working towards launching its Black Badge line-up in India, which consists of modified versions of the Ghost and Wraith, towards the end of 2016.
First revealed at the Geneva motor show earlier this year, the new 'Black Badge' models get a bump in power, black detailing and unique elements in the cabin. The iconic Spirit of Ecstasy is finished in black gloss, while other elements such as the Double R badge on the front and exhaust pipes are blacked out.
“Technically and aesthetically, Black Badge is the alter ego of Rolls-Royce, darker, more assertive, more confident and powerful, and more demanding,” said company CEO, Torsten Müller-Ötvös.
Predictably, both models are painted black. The cabin features carbonfibre composite trim, darkened air vents and a bespoke centre-piece clock.
But the changes aren’t restricted to just visuals. The Ghost’s 6.6-litre twin-turbocharged V12 sees a 40hp bump in power to 603hp and torque rating, too has gone up by 60Nm (840Nm) compared to current car. The car’s 8-speed automatic transmission too has received a sporty set-up which enables it to hold on to lower gears for longer, and downshift quickly. The Wraith Black Badge, on the other hand, retains its V12 engine churning out 623hp, but gets a 70Nm increase in torque.
The UK-based carmaker, which recently introduced the Dawn in India, aims to bolster its offering in the country in an attempt to appeal to younger buyers.
“We launch products like these (Dawn), to appeal more and more to the younger generation. Our dealers see customers in their early 20s and 30s. We have noticed younger generation coming to our brand and want to drive the car themselves,” Sven Ritter, Sales Manager, South Asia, Rolls-Royce Motor Cars told Autocar India.
The carmaker sees potential for growth in the Indian automotive segment and is keen on launching more models to cater to the rising demand. “Outlook for India is very clear, we are seeing more demand and hence we have more products in the market. We see India as a growing market,” Ritter said.
“But keeping growth sustainable is important to us. We are not chasing numbers… we do not want to see a Rolls on every street. It’s going to be a very exclusive brand and something very bespoke and unique,” he added.
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