MRF Limited (MRF) launched the ZSPORT, a special World Cup edition tyre at an event hosted in Mumbai.

The new range of tyres by MRF, a first globally, can be fitted on over 25 models of cars in the mid and premium segment in India. The tyres - launched for cricket lovers across the nation - also sport a special ICC World Cup logo.

Commenting on the new launch, Mr. Koshy Varghese, Executive Vice President, Marketing at MRF Limited said, “The ZSPORT is a superior product with great handling and braking in wet and dry conditions. MRF enjoys strong brand equity in the commuter segment and we want to increase our brand salience in the mind of the youth segment. Our premium products are all about delivering high performance and reliability and this association will further strengthen the relationship which we enjoy with all customer segments and key stakeholders across the world.”

Mr. Arun Mammen, Managing Director, MRF Limited said, “MRF is extremely proud about its long-term association with cricket and excited about being a Global Partner of the ICC World Cup2015. The launch of this unique product is just a testimony to our commitment to the game. This is a global first by MRF and we are confident that this product will connect instantly with Cricket lovers.”