Mini launched in India

The BMW Group, which owns the Mini brand, has officially launched the iconic brand in India. Available as a Completely Built-up Unit (CBU), the Mini will be sold in three body styles; Hatch, Convertible and Countryman. The Mini range will sport 1.6-litre petrol engines with 120bhp and 181bhp power outputs, coupled with a six-speed automatic transmission. 

 

India is the 100th country in which the Mini has been launched. The range, which was showcased at the Auto Expo earlier this year, already has 100 buyers in the country. The deliveries will start from May.

 

Speaking at the launch in Mumbai, Dr Andreas Schaaf, President, BMW Group India, said: “We have brought the world’s most exciting premium small car brand to India. The Mini is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. The Mini expresses a whole generation’s approach to life – it is extrovert, open and full of zest in life. No other brand exhibits the attributes and essence of a modern urban lifestyle like MINI and there is no doubt that it is one of the world’s most emotional auto brands.”