Mercedes registers 58 percent sales growth

Mercedes-Benz India has announced a 58 percent year-on-year sales growth for the period of July to September, 2013, selling 2,696 units as against 1,703 units for the same period last year.

It also registered a 31 percent growth in the first nine months of 2013 compared to the same period last year, selling 6,461 units, as against 4,938 units sold in the same period last year.

Mercedes claims that cars like the G 63 AMG, GL-class, A-class, B-class, E-class and the recently launched E 63 AMG helped achieve its sales growth.

Eberhard Kern, managing director and CEO, Mercedes-Benz India, commented on this strong performance, “Fundamentally strong brands like Mercedes-Benz perform robustly amidst challenging market conditions and it reiterates the fact that the Three Pointed Star remains to be the most preferred luxury auto brand amongst customers. Our Year of Offensive strategy yielded satisfactory results as we continue to improve our strong performance with each quarter, amidst one of the toughest market situations faced by the industry. Our fascinating product range, qualitative network expansion coupled with industry best cost of ownership programmes helped us achieve significant customer confidence. We are confident of maintaining this positive momentum for the remaining quarter and achieve our targeted growth for 2013.”

In comparison, rival Audi sold 2,545 units in the July to September 2013 period, which is 151 units shy of Mercedes’ tally, but its sales for the January to September 2013 period eclipse its rival’s, with 7,391 units (as against Merc’s 6,461 units).