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Mahindra’s compact SUV offensive

Two sub-four-meter new compact SUVs to join Mahindra line-up soon; will be targeted at different sets of customers.
2 min read13 Jan '15
Akbar MerchantAkbar Merchant

Update: Mahindra U301 to be called TUV300, launch in September 2015

Mahindra’s foray into the sub-four-metre segment has not gone according to plan so far. Its products in this category, the Mahindra Verito Vibe and the Quanto have been struggling to get four digit sales numbers. It can even be said that these cars embody a hurried approach from Mahindra to enter this category. The carmaker is now set to improve this effort, taking the compact SUV segment by the horns, and is coming up with two all-new compact SUV offerings.  The spy photos show that although both are compact SUV offerings, they differ quite a bit in personality and are targeted at two separate set of audiences.

Mahindra S101/102, What is it? 

  • All-new compact SUV to take on the Ford EcoSport
  • Developed grounds-up as a sub-four-metre vehicle on monocoque architecture
  • Will be offered as a six-seater for the Indian market
  • Engine line-up to include a 1.5-litre diesel and all-new 1.2-litre petrol
  • AMT gearbox will be offered as well

Known by the internal codename Mahindra S101/102, this is likely to be a rival to the popular Ford EcoSport when it's launched sometime this year. Unlike the Verito Vibe and the Quanto, the Mahindra S101/102 compact SUV is based on an all-new monocoque platform that, from the outset, has been designed to duck the four-metre mark. Targeted at first-time car or SUV buyers, the S101/102 is expected to get a cab-forward design where the A-pillar starts just aft of the front wheel arch, helping to free up more interior room. The longish wheelbase stretches to almost the entire length of the car and its overall profile looks very hatchback-like.

Mahindra’s compact SUV offensive

On the inside, the Mahindra S101/102 has a wide two-seat passenger bench alongside the driver's seat, much like in the Datsun Go. Legroom for the middle passenger will be created by moving the gearlever up to the dashboard and getting rid of the centre console. This way, the S101/102 could be sold as a six-seater as well. What’s more, there are talks of Mahindra working on seven- or eight-seater versions too. Continued..

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Mahindra’s compact SUV offensive - Introduction | Autocar India