Chinese car maker Geely will launch a new brand called Lynk & Co. in Europe on October 20, 2016. Geely, which owns Volvo and the London Taxi Company had earlier released a single teaser of a production model ahead of the Lynk & Co. launch.
Volvo’s senior vice president for marketing Alain Visser, in a press release, stated that Geely’s new brand "might well change the world’s idea of mobility", suggesting that it won’t be a conventional car maker. Lynk & Co. will rival the likes of the more "mainstream" car brands such as Hyundai, Toyota and Honda, unlike Volvo which is aimed at the premium labels like Audi, Mercedes and BMW. Geely is the main partner for the British Bloodhound supersonic project, which will aim to create a new land speed record in October 2017.
This is the first time a spy shot of the brand’s product, an SUV, has surfaced on the Web. This new model -- codename CX11 -- could be offered as part of a car sharing service in some international markets. It is based on the new Compact Modular Architecture (CMA) that underpins new-gen Volvo models. It will share basis with the Volvo XC40 SUV that will be launched next year. The CX11 will initially be powered by a 1.5-litre three-cylinder petrol engine. A hybrid variant will join in later. All Volvo's future offerings globally are likely to share these engines.
We know that the CX11 has been designed by former Volvo designer Peter Horbury, now Geely’s senior vice president of design, though a heavy cladding hid the development car’s exterior. It can be concluded, therefore, that the model will likely get a European look.
Uday Singh
Suraj Viswanathan
Dipan Sur
Lenny D'sa
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Viraaj Bhatnagar
