In September last year, Ford had substantially reduced the prices of the Endeavour – by up to Rs 2.82 lakh – depending on the variant. Now the automaker has announced a return to those prices by an equally substantial Rs 2.85 lakh depending on the variant.

The biggest hike is on the 2.2 Trend 4x4 MT variant by the amount mentioned above, followed by the 3.2 Trend 4x4 AT variant of Rs 1.75 lakh. Ford, however, has not raised the price of the 2.2 Trend 4x2 AT model, thus maintaining the large SUV’s position as the most affordable in the seven-seat premium SUV segment.

The hike in prices means that the Ford Endeavour now costs in the range of Rs 23.78 lakh to Rs 30.89 lakh for the top 3.2 Titanium automatic variant.

A detailed break-up of the rise in prices of all variants are as follows:

The Ford Endeavour rivals the likes of the popular Toyota Fortuner and the slow-selling Chevrolet Trailblazer.

(All prices, ex-showroom, Delhi)