Ferrari has ruled out SUVs or four-door sedans from its current product plan. Speaking at his last press conference before leaving the company, the outgoing president Luca di Montezemolo, and also Sergio Marchionne, who will replace him on October 13th, dismissed the idea.
"Marchionne wanted to build a truck," joked di Montezemolo, "but I talked him out of it." For his part, Marchionne said Ferrari would continue "to make two-door sports cars not SUVs or four-door cars".
Marchionne also looked to quell stories that he was looking to increase volumes from the current level of 7,200 cars per year to around 10,000 units, saying he was happy with production levels as they are. Talking about his plans for the company, Marchionne denied there was any strategy for integrating Ferrari into FCA (Fiat Chrysler Automobiles), going so far as to say "the mixing of their blood would be fatal to both".
He claimed his most important priority was to return Scuderia Ferrari to the top of Formula 1, a goal he described as a "non-negotiable objective".
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