Audi launches new edition of Q Drive off-roading programme

Audi has launched the fifth iteration of its Q Drive off-roading programme. To be conducted across 30 dealerships in the country, Q Drive will allow Audi fans to experience the company’s luxury SUVs on specially created off-road tracks.

“The Audi Q range highlights the sportiness, the sophistication and the progressiveness of the brand, The Audi Q Drive showcases the functionality and capability of our SUVs while demonstrating their outstanding quattro capabilities on an off-road track,” said Joe King, Head, Audi India.

As part of the Q Drive, participants will get to experience Audi’s SUVs, which currently include the Q3, Q5 and the new Q7. They will navigate the off-road courses and tackle challenges such as  hill climbing, hill descend, slush, acceleration, braking, rumblers, axle twister and articulation and tilt angle, alongside specially trained instructors.

First launched in the city of Karnal, the Q Drive will move to other cities across the country. Participation is by invitation only, and those interested in attending the event will need to get in contact with their local dealers.