JSW MG Motor is positioning the Hector Tomahawk PHEV as an alternative to diesel executive SUVs, with Parth Jindal, Director, JSW MG Motor India, describing it as a “diesel killer”. The company believes the plug-in hybrid can combine the lower running costs of electric driving with the long-distance range of a petrol engine. The seven-seat Tomahawk PHEV offers more than 115km of electric-only driving and a claimed combined range of over 1,100km.
- MG claims Rs 3,000-4,000 running cost per 1,000km versus Rs 10,000-12,000 for diesel
- JSW MG targets the executive SUV market, which sells about 50,000 units a month
- Aims for combined sales of 5,000-6,000 a month for the Tomahawk PHEV and EV
JSW MG eyes executive diesel SUV market
JSW MG says the executive SUV market in India accounts for around 50,000 units a month, with diesel SUVs contributing about 40,000 units and EVs around 10,000. The diesel segment includes models such as the Mahindra XUV 7XO, Tata Safari and Tata Harrier, while the EV segment includes the Mahindra XEV 9S, Tata Harrier EV and Kia Carens Clavis EV.
“If you look at the diesel C-sized market, it is about 40,000 units. The C-sized EV market is about 10,000. So, the total potential is 50,000,” says Anurag Mehrotra, managing director at JSW MG Motor India.
The Hector Tomahawk PHEV is priced Rs 1.5 lakh-Rs 2 lakh higher than the top diesel automatic variants of the Mahindra XUV 7XO, Tata Safari and Tata Harrier. JSW MG expects to justify this premium through lower operating costs and the overall product package.
The Tomahawk PHEV has no direct mass-market PHEV rival in India and will instead target diesel SUV buyers. According to surveys cited by Mehrotra, owners in this segment typically cover 18,000-20,000km a year, with many combining daily commutes with regular outstation travel.
“They want the fuel efficiency of a diesel because they are travelling longer distances,” says Mehrotra. “For them, there has not been a new-energy choice. The plug-in hybrid takes away the range issue completely but still gives you the unit economics of an EV.”
The company’s chief commercial officer, Vinay Raina, says many of these customers choose diesel because it suits their usage, not because of a fixed preference for the fuel. “The Indian consumer is willing to experiment.”
MG Hector Tomahawk PHEV running costs
JSW MG estimates that covering 1,000km in the PHEV could cost Rs 3,000-4,000 compared with Rs 10,000-12,000 in a diesel SUV. This calculation assumes regular charging and substantial use of the electric mode. “The plug-in hybrid will be close to a third of the cost of running a diesel,” remarks Mehrotra.
The company says the PHEV can return around 22kpl when used mainly as a hybrid, and its claimed 30-50kpl figure assumes regular charging and that most daily travel is completed using electric power. These figures include kilometres covered on electricity and therefore cannot be directly compared with the fuel economy of a diesel SUV. Charging costs also need to be included when calculating the overall running cost.
This also means the claimed savings will depend on how the vehicle is used. Owners who regularly charge at home and do much of their daily driving on battery power should use less petrol, while those who rarely charge will rely more on the engine and lose much of the projected savings.
JSW MG targets 5,000-6,000 Tomahawks a month
JSW MG is targeting monthly sales of 5,000-6,000 units for the Tomahawk range, which includes the EV and PHEV. The company expects the two powertrains to account for an equal share of that volume.
“I think we can make about 6,000 units a month between the EV and the PHEV. And within that, we believe that it's going to be a 50/50 split between the EV and the PHEV,” said Jindal. At that volume, the Tomahawk range would account for around 10-12 percent of the 50,000-unit monthly executive SUV opportunity identified by JSW MG.
The Tomahawk EV and PHEV are based on the company’s ADAPT architecture, which is designed to support multiple powertrain types. JSW MG has achieved around 45 percent localisation in the Tomahawk and plans to increase it to approximately 70 percent by next year, for which the investment has already been approved by its board.
JSW MG also sees the PHEV as a way of getting more customers comfortable with electric driving. “We want customers to get comfortable with EVs. So if you buy a PHEV and you start experiencing the EV mode every day and use the engine only very rarely, then maybe the next one you buy is an EV,” says Jindal.