Ferrari will reveal 350 special-edition supercars in celebration of its 70th anniversary at the Paris motor show 2016 in October. The announcement was made to 100 Ferrari owners and collectors who competed in the Ferrari Cavalcade in Venice, Italy late last month. Enrico Galliera, Ferrari’s marketing and commercial boss, said, “The whole team at Maranello went back through the 70-year history of the company and tried to identify the most iconic cars of the past in the history of the company, the most iconic exteriors, the most iconic interiors."
The firm has selected the 70 most iconic cars of the past, and these have inspired special editions of the five cars in the current model range. “This means we are going to be producing and delivering 350 unique pieces. Every single car will be unique,” he added.
This suggests that there will be 70 special-edition versions of the California T convertible, the 488GTB coupé, the 488 Spider, the F12 Berlinetta coupé and the new GTC4Lusso respectively.
Galliera also said that the cars would be made through the Tailor-Made division and “feature the highest technology and design capability of the company”. Ferrari boss Sergio Marchionne addressed the over-demand for special editions at the Cavalcade closing dinner, saying his work with Galliera on determining who receives which cars was “probably the most difficult part of what I do”.
“It is painful, it is something I wish I did not have to do, but it is required by the brand, and so if there is anyone in this audience here I might have mistreated in this process I apologise upfront. Just keep in mind these limited edition cars will come again and we will make sure we will remedy any wrong doings at that time.” Ferrari’s most recent special-edition model, the F12tdf, has been well-received, with some reports saying values have already doubled with only some of the 799 units having been delivered to buyers.