BMW India has reported very strong sales in the month of March 2010, mainly thanks to a positive response to the recently launched 320d Corporate Edition.
The BMW 320d Corporate Edition, the base 3-series model, was made available to individuals for a mouth watering price of Rs 23.95 lakh (ex-showroom), making it Rs 10 lakh cheaper than the Highline variant. The Corporate Edition was previously available only to the fleet customers, but BMW decided to expand the reach of its 3-series by offering the base version to individual buyers as well. The move helped BMW in selling 298 units of the 3-series saloon in March this year as compared to 116 units the same month last year, a growth of 157 percent.
The 7-series has also posted strong sales for the month, selling 54 units of the premium luxury saloon as compared to 15 units in March 2009. In contrast to the 3- and 7-series, the 5-series has seen a drop in sales for the month selling 183 units as compared 305 units in March 2009. The company had witnessed an unusual growth in March last year, given the popularity of the 520d that took the majority of the 5-series sales pie. Also, the company is planning to launch the new generation 5-series in July and this is expected to boost sales.