In a bid to seek out the True Wanderer, Wrangler launches a nationwide search for the free spirited biker with a quest for adventure and the enthusiasm to explore new places. The Wrangler SS11 True Wanderer campaign, in association with Garware Motors & Hyosung ST7, hits the streets and goes straight into the lives of the bikers.
As part of the competition, contestants will be provided with a pair of Wrangler jeans, fuel, food, stay and a week’s time to finish a journey filled with new biking trails and unheard of places.
The bikers will have little to worry about, and they will have to share their experiences through photos, videos and blogs about the day’s events and constantly upload their road trip experiences on www.truewanderers.com. The grand prize will be a Hyosung ST7 bike, the title of a True Wanderer, and a chance to feature in a Wrangler advertorial.
Entry forms will be available on www.truewanderers.com and at all Wrangler exclusive stores starting from the last week of April to mid-May 2011. The winner will be judged on the quality of the content generated and the experiences shared by each rider. To know more about the event, log on to www.truewanderers.com.