Hero launches Pleasure in a new avatar

New Hero Pleasure makes its way to showrooms for Rs 47,696.

Published on Apr 23, 2014 09:12:00 PM

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Hero Pleasure.

Hero MotoCorp’s new Pleasure with fresh styling cues has arrived across dealerships in India. With an official launch yet to happen, the new Pleasure is all set to go on sale as dealers have started accepting bookings for this new scooter.

The Hero Pleasure will continue to be powered by the same engine that was found on the previous model, which is a 102cc, four-stroke, single-cylinder and air-cooled engine producing 6.8bhp at 7000rpm while 0.80kgm of peak torque is made at 5000rpm.

However, this is where the similarity ends as this model features a new instrument cluster with a side stand indicator, front storage box, mobile charging socket, boot storage light and tubeless tyres fitted on to five-spoke alloys. The automatic scooter also gets Hero's Integrated Braking System (IBS) introduced by the company on the special edition Pleasure launched recently.

The new Pleasure is available in a single shade of black, red, silver and purple, while dual tone colour options include blue, red, green, orange and purple, in combination with white. Priced at Rs 47,696 (ex-showroom, Pune), the scooter can be booked for Rs 1,000 at your nearest dealer.

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