Tata Tiago: New beginings

Dhavan Shah

Dhavan is a 19-year-old law student who lives in south Mumbai. He was one of the first people in the city to drive home a brand new Tata Tiago. He said that he’d been hunting for the right car to buy for a few months. During his research, he learned that the Tata Tiago was on its way and decided to wait for it. While he waited, he conducted a detailed study about its competitors to figure out which car in this segment was the best one to buy. He realised that the Tiago offered the best value proposition amongst all the other hatchbacks in its segment. It had all the features he was looking for. He was convinced that the Tiago was the best car in its segment.

Dhavan also feels that the Tiago defines him as he believes that this is a car for the youth. “The looks are obviously eye-catching.” He believes it will be the cause of a lot of rubbernecking. The ConnectNext infotainment system by Harman® is exactly what the younger generation needs in a car. His belief was vindicated when he took his friends for a ride in his new Tiago. They were very impressed with the quality of the 8-speaker system that came with the car. He loves how easy it is to set up and use. Connecting his phone to it takes seconds. “The speakers are amazing. I never have to push the volume over 8 and it goes up to 30!”

What Dhavan loves most about his Tiago, though, is how comfortable it is. The seats are soft and are at just the right height. Despite being a shade over six feet tall, Dhavan is able to get in and out of the Tiago easily. He says with other cars, it feels like you’re stepping down into them, but not with the Tiago.

He can also quickly find the perfect driving position as he says that the driver’s seat is easily adjustable.

“The car is extremely practical for putting the things you can carry,” says Dhavan. With 22 intuitively designed spaces, finding the right place to put things in won’t really be an issue. He likes that there are bottle holders on every door, cup holders and places where you can safely place your mobile phone. He also appreciates the thought put into the glove box. It opens with just a push of a button and has space to hold a tablet. He mentioned the 242-litre boot and that it has enough space for the bags you want to carry for a trip. He hasn’t done any of that yet, but can’t wait to hit the highway in his shiny new Tiago.