City slickers
They came, they saw and they conquered; that more or less sums up Japanese two-wheeler giant Honda’s Indian scooter innings. Entering our market in 2001 with the Activa, Honda risked launching a scooter at a time when they were undoubtedly on the brink of extinction. Honda obviously knew something everyone else had missed, for this move paid off, and how!
Sales have taken off, and ‘Activa’ is today a household name here. Honda’s brand, plus the Activa’s bullet-proof reliability and rock solid build quality has ensured the company today sits firmly perched atop Indian scooter sales charts. This is not to say that the Activa’s reign was never challenged. Over the years, there have been valiant rival attempts to end Honda’s party, but none that could really usurp the throne. TVS Motor Company thinks it has the right product now, to fix matters with its latest Wego. Can the Wego deliver? Or is Honda sitting back, breathing easy? Continued...
Stephen Raj Antony
Vishal Venugopal
