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Revived carmaker Atalanta to showcase new car

This will be Atalanta’s first new car in 75 years; will mix 1930’s philosophy with modern safety features.
1 min read3 Sep '14
Staff WriterStaff Writer
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Revived British brand Atalanta Motors will reveal its first new model in 75 years at the Hampton Court Palace, UK. The Atalanta Sports Tourer was first shown to the public on 5 March 1937. Just 21 cars were produced before the outbreak of World War Two in 1939 forced the demise of the company. Atalanta was relaunched by Staffordshire-based motoring enthusiast Martyn Corfield in 2012.

The modern take on the Sports Tourer blends Atalanta’s original 1930s philosophy with modern safety features. Each car will be built to a customer's individual specifications and 90 per cent of the component parts are designed and engineered by Atalanta, including castings, forgings and fabrications. The exterior is a hand-crafted aluminium-over-ash coach-built structure.

Corfield said, “As in the 1930s, Atalanta Motors provides the opportunity to commission an individual driving machine to exacting requirements. The new sports car offers an exhilarating drive with assured handling and a supremely comfortable ride".

Chassis number one of the brand new model will be shown at event, which runs from 5 to 7 September. An original 1937 Atalanta is also expected to be on display.

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