The Ferrari LaFerrari's 499-unit production run is being boosted to 500 units, with the last model to be sold at an auction. The proceeds from the final car will go to those affected by the earthquake that hit Italy on August 24, 2016. The 963hp LaFerrari initially finished its production run in 2015.

Being a limited-run model, the Ferrari hypercar carries a heavy premium over the car’s £1.15 million price (Rs 10.2 crore approximately).

Used examples currently sell for around £2.5- £3 million (Rs 22.17 - 26.6 crore approximately), although it’s likely that the value of the 500th LaFerrari may exceed this considerably.

A source at Ferrari said that the original demand for the LaFerrari was more than double the supply, and this will be the last opportunity for buyers to own a new LaFerrari. The 500th LaFerrari will be the very last coupé version built, but the drop-top LaFerrari, named Aperta, will be revealed at the Paris motor show in a few weeks.

Each standard LaFerrari carries a plaque bearing the words ‘Limited edition [car number]/499’, or the car’s number in the production run, but a source indicated that the 500th example may carry a plaque demonstrating its special status as the very last car, sold to help the victims of the earthquake. The carmaker previously auctioned an Enzo after the Boxing Day Tsunami in 2004. That car carried a similar plaque, so it’s likely that the carmaker will follow suit with the LaFerrari. The winning bidder may also get to choose the colour and spec of the car, but this hasn’t been finalised yet.

Ferrari hasn’t yet decided when or where the car will be auctioned, or by whom.