The giant Japanese conglomerate, Yamaha, is today revealed as the world’s first major manufacturer to adopt the revolutionary iStream car creation process invented and developed over the past decade by Britain’s master designer and former F1 guru, Gordon Murray.
The fruit of the partnership is a lightweight two-seat city car called Yamaha Motiv, made in both petrol and electric versions and specifically engineered for Europe. If it reaches production, as seems likely, it will represent the first head-on challenge for the Mercedes-backed Smart micro-car in 12 years
Though Motiv is displayed in Tokyo this week as a concept, and still needs the approval of the main Yamaha board to proceed, the car has been fully engineered over the past 15 months for Murray’s patented iStream production process. Yamaha and Gordon Murray Designs discussed co-operating on a car project as long ago as 2008 but progress was interrupted by the recession. Talks resumed in 2011, and Yamaha and GMD have since worked side-by-side to develop the car.
“Forming a partnership with Yamaha is a dream for us,” says Gordon Murray, who began his mission to change road car design and manufacture more than a decade ago. “Yamaha has completely embraced the principles of iStream, and could not be a more ideal partner. They have huge technical resources, but their team on this project has been tightly-knit, very skilled and very quick-acting.
The giant Japanese conglomerate, Yamaha, is today revealed as the world’s first major manufacturer to adopt the revolutionary iStream car creation process invented and developed over the past decade by Britain’s master designer and former F1 guru, Gordon Murray.
The fruit of the partnership is a lightweight two-seat city car called Yamaha Motiv, made in both petrol and electric versions and specifically engineered for Europe. If it reaches production, as seems likely, it will represent the first head-on challenge for the Mercedes-backed Smart micro-car in 12 years
Though Motiv is displayed in Tokyo this week as a concept, and still needs the approval of the main Yamaha board to proceed, the car has been fully engineered over the past 15 months for Murray’s patented iStream production process. Yamaha and Gordon Murray Designs discussed co-operating on a car project as long ago as 2008 but progress was interrupted by the recession. Talks resumed in 2011, and Yamaha and GMD have since worked side-by-side to develop the car.
“Forming a partnership with Yamaha is a dream for us,” says Gordon Murray, who began his mission to change road car design and manufacture more than a decade ago. “Yamaha has completely embraced the principles of iStream, and could not be a more ideal partner. They have huge technical resources, but their team on this project has been tightly-knit, very skilled and very quick-acting.
The giant Japanese conglomerate, Yamaha, is today revealed as the world’s first major manufacturer to adopt the revolutionary iStream car creation process invented and developed over the past decade by Britain’s master designer and former F1 guru, Gordon Murray.
The fruit of the partnership is a lightweight two-seat city car called Yamaha Motiv, made in both petrol and electric versions and specifically engineered for Europe. If it reaches production, as seems likely, it will represent the first head-on challenge for the Mercedes-backed Smart micro-car in 12 years
Though Motiv is displayed in Tokyo this week as a concept, and still needs the approval of the main Yamaha board to proceed, the car has been fully engineered over the past 15 months for Murray’s patented iStream production process. Yamaha and Gordon Murray Designs discussed co-operating on a car project as long ago as 2008 but progress was interrupted by the recession. Talks resumed in 2011, and Yamaha and GMD have since worked side-by-side to develop the car.
“Forming a partnership with Yamaha is a dream for us,” says Gordon Murray, who began his mission to change road car design and manufacture more than a decade ago. “Yamaha has completely embraced the principles of iStream, and could not be a more ideal partner. They have huge technical resources, but their team on this project has been tightly-knit, very skilled and very quick-acting.
The giant Japanese conglomerate, Yamaha, is today revealed as the world’s first major manufacturer to adopt the revolutionary iStream car creation process invented and developed over the past decade by Britain’s master designer and former F1 guru, Gordon Murray.
The fruit of the partnership is a lightweight two-seat city car called Yamaha Motiv, made in both petrol and electric versions and specifically engineered for Europe. If it reaches production, as seems likely, it will represent the first head-on challenge for the Mercedes-backed Smart micro-car in 12 years
Though Motiv is displayed in Tokyo this week as a concept, and still needs the approval of the main Yamaha board to proceed, the car has been fully engineered over the past 15 months for Murray’s patented iStream production process. Yamaha and Gordon Murray Designs discussed co-operating on a car project as long ago as 2008 but progress was interrupted by the recession. Talks resumed in 2011, and Yamaha and GMD have since worked side-by-side to develop the car.
“Forming a partnership with Yamaha is a dream for us,” says Gordon Murray, who began his mission to change road car design and manufacture more than a decade ago. “Yamaha has completely embraced the principles of iStream, and could not be a more ideal partner. They have huge technical resources, but their team on this project has been tightly-knit, very skilled and very quick-acting.