Volvo has confirmed that it is primarily focused on launching plug-in hybrids, while EVs are not an immediate priority. Lex Kerssemakers, VP – product strategy, Volvo, said that, despite being in a position to launch fully electric cars, the brand will not do so until market or legislative demand makes it necessary.
The firm is already focusing on its four-cylinder-only engine strategy, and is successfully launching plug-in hybrid models in international markets. Kerssemakers says that Volvo is already on target to meet customer requirements. “Our focus is the roll-out of our plug-in hybrids,” he added.
“Once there is a more sustainable business case behind full EV, we can do it - our platform is scalable and fully flexible. But we must see how the EV business evolves, and what pressures there are from fuel efficiency requirements and cities closing borders. With plug-in technology, we have some answers now - good efficiency and the option of driving in and out of cities on electric power alone. For now, we can offer the best of both worlds,” he said.