Petrol
The entry-level Zest petrol is priced at Rs 4.64 lakh and the top-of-the-line trim costs 5.99 lakh. The Amaze starts at Rs 4.99 lakh and goes all the way up to Rs 6.77 lakh. The Xcent is priced from Rs 4.70 lakh to Rs 6.51 lakh while Chevrolet has priced the Sail from Rs 5.15 lakh to Rs 6.38 lakh. The Dzire costs anywhere between Rs 4.85 lakh and Rs 6.31 lakh.
The Verito Vibe does not offer a petrol variant at all.
| Tata Zest | Maruti Dzire | Hyundai Xcent | Honda Amaze | Chevrolet Sail |
| XE - Rs 4.64 lakh | LXi - Rs 4.85 lakh | Base - Rs 4.70 lakh | E - Rs 4.99 lakh | Base - Rs 5.15 lakh |
| XM - Rs 5.25 lakh | VXi - Rs 5.44 lakh | S - Rs 5.36 lakh | EX - Rs 5.30 lakh | LS - Rs 5.60 lakh |
| XMS - Rs 5.43 lakh | ZXi - Rs 6.31 lakh | S (O) - Rs 5.61 lakh | S - Rs 5.69 lakh | LS ABS - Rs 5.88 lakh |
| XT - Rs 5.99 lakh | -- | SX - Rs 6.26 lakh | SX - Rs 6.64 lakh | LT ABS - Rs 6.38 lakh |
| -- | -- | SX (O) - Rs 6.51 lakh | VX - Rs 6.70 lakh | -- |
Diesel
Tata has priced the Zest diesel from Rs 5.64 lakh for the base XE trim to Rs 6.99 lakh for the top XT. The Amaze is priced from Rs 5.97 lakh to Rs 7.49 lakh. Hyundai’s Xcent costs Rs 5.61 lakh for the entry-level trim and Rs 7.42 lakh for the top trim, so its base diesel model does undercut the base Zest diesel by a not-too-significant Rs 3000. The Chevy Sail is available in the price bracket of Rs 6.34 lakh to Rs 7.54 lakh. The Mahindra Verito Vibe, which is available only with a diesel motor, is priced from Rs 5.71 lakh to Rs 6.56 lakh.
| Tata Zest | Maruti Dzire | Hyundai Xcent | Honda Amaze | Chevrolet Sail | Mahindra Verito Vibe |
| XE - Rs 5.64 lakh | LDi - Rs 5.78 lakh | Base - Rs 5.61 lakh | E - Rs 5.97 lakh | Base - Rs 6.34 lakh | D2 - Rs 5.71 lakh |
| XM - Rs 6.27 lakh | VDi - Rs 6.51 lakh | S - Rs 6.27 lakh | EX - Rs 6.24 lakh | LS - Rs 6.66 lakh | D4 - Rs 5.97 lakh |
| XMS - Rs 6.45 lakh | ZDi - Rs 7.32 lakh | S (O) - Rs 6.52 lakh | S - Rs 6.65 lakh | LS ABS - Rs 6.93 lakh | D6 - Rs 6.56 lakh |
XT - Rs 6.99 lakh | SX - Rs 7.17 lakh | SX - Rs 6.90 lakh | LT ABS - Rs 7.54 lakh | ||
| SX (O) - Rs 7.42 lakh | VX - Rs 7.49 lakh |
Overview
Price for the entry-level petrol variant of the Tata Zest is the lowest at Rs 4.64 lakh, the closest competition being the Hyundai Xcent petrol, priced Rs 6,000 higher at Rs 4.70 lakh. The base Dzire petrol starts at Rs 4.85 lakh, around Rs 21,000 higher than the base Zest. The top-end Zest petrol, at Rs 5.99 lakh, is also the most affordable, the closest rival being the Dzire at Rs 6.31 lakh; Rs 32,000 higher that the Zest XT petrol.
The base Zest diesel, at Rs 5.64 lakh, is marginally pricier than the entry-level Hyundai Xcent, which is the most affordable at Rs 5.61 lakh. Top-end Zest diesel costs Rs 6.99 lakh, which again is marginally pricier that the top-end Verito Vibe at Rs 6.56 lakh, but then it does get a fair bit more equipment than the Mahindra. The Honda, Hyundai and Maruti have their top-end diesel versions priced well over Rs 7 lakh.
Not only is it the best priced car on this list overall, as our test made clear, it's also a very capable car in its own right. Tata also has an ace up its sleeve, with the Zest being the only diesel automatic car in this segment, and the cheapest diesel automatic in the country. Even with a strong equipment list on middle and top-end variants, the Zest undercuts the competition on pricing.