As part of the Zero Fatality Corridor (ZFC) initiative, SaveLife Foundation, in association with Maharashtra State Road Development Corporation (MSRDC) and Mahindra & Mahindra (M&M), has launched a campaign on the Mumbai-Pune Expressway (MPEW) about the dangers of speeding.
The ‘Safety Under 80’ initiative, which talks about the dangers of speeding, is expected to reduce the number of road crash fatalities on the Mumbai-Pune Expressway from an annual average of 130 to zero by the year 2020. It is an attempt to build a replicable model for road safety that can be implemented across any road in the country.
With the maximum speed limit on the MPEW being 80kph, the campaign’s key objective is to educate motorists on the expressway about the possible tragic outcomes of exceeding that limit. The shocking consequences of speeding are exhibited through dramatic outdoor hoardings and installation of crashed cars on both the corridors of the MPEW.
Talking about the campaign, Saji Cherian, director, Operations of SaveLife Foundation, said, “Although the speed limit on the expressway is 80kph, we know that adherence to it is quite minimal. Through this campaign, we want to remind the commuters that speeding has serious consequences and encourage people to be more responsible while driving.”