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Lamborghini has appointed Autohangar as its dealer in Mumbai to boost its presence in the financial capital of the country. Autohangar which is also the largest Mercedes dealer in the city will set up a dedicated Lamborghini showroom in either Worli or a south Mumbai location by the end of this year. Until now, the legendary sports car maker sold its cars in India through a sole distributor, delhi-based Exclusive Motors.
However, with the arrival of rivals like Ferrari, Maserati and Aston Martin in 2011, Lamborghini is keen to have a stronger footprint on the sub-continent and has decided appoint an additional dealer. While Exclusive Motors will continue to serve customers in North India, Autohangar will look after Western India. However, it is not clear how the two dealers will share other territories in the rest of the country. In the long term, Lamborghini, will to set up its own National Sales Company (NSC) in India, especially since its parent, the VW Group, has established a strong presence in India and can effectively support the group brands. Porsche, which was acquired by the VW Group in 2010 will also have its own NSC in India under the VW umbrella.
Lamborghini is also re-looking at its pricing strategy for India and it’s likely that the company could price its cars aggressively to compete more effectively with Ferrari. Hence, Lamborghinis are likely to be less expensive in the near future. According to company sources, Lamborghini has given a special allocation to India of 8-10 Aventadors and there is already a queue of Indian buyers who are willing to fork out Rs. 4 crore a pop for Lamborghini’s 700bhp supercar.