TVS has launched its Phoenix 125 motorcycle.

The Phoenix 125 comes with a new 125cc EcoThrust engine that TVS claims comes with excellent pickup and best-in-class fuel efficiency.

Speaking at the launch, Venu Srinivasan, chairman, TVS Motor Company said, “We have developed an all new engine for this motorcycle. It complements several unique features to ensure ‘premium ride quality’. With this launch, we hope to increase our market share in the segment. This launch also completes our motorcycle product portfolio.”

The motorcycle features a fully digital speedometer with an amber backlight, a digital fuel gauge, low battery reminder, trip meter, service reminder, soft texture grips and soft-touch switchgear. The company has also equipped it with hazard lamps to enhance rider safety. A rotopetal disc brake, LED pilot lamps, an all-black engine, alloy wheels and a stitched dual texture cushion seat are also present.

On the mechanical front, the Phoenix 125 comes with a five-step adjustable ‘series spring’ suspension and a high response damper. An electric starter fires up the four-speed powertrain Phoenix 125 that puts out 10.8 bhp at 8000rpm. TVS claims the motorcycle has a fuel economy of over 67kpl under standard riding conditions.

The motorcycle is available in five dual tone colours: Red,  Green,  Black Silver, Black Red and Grey. The Phoenix will retail at Rs 51,000 for the drum brake variant, while the disc brake variant will be sold for Rs 53,000 (ex-showroom, Chennai).