Yamaha Motor India Sales (YMIS) has launched a new mascot to promote a Yamaha Children Safety Program to educate and influence both parents and children about vital road safety measures. The mascot has been designed to strengthen the brand connect with kids and accelerate the company’s growth further.
Strong performance in the scooter segment as well as introduction of new variants in the motorcycle market is at the back of this strategic decision and Yamaha is bullish that it will be a significant step forward towards strengthening its position in the market. Around 12 trainers who will impart the training to children have undergone a special training in Yamaha Motor Company Japan with about four being lady trainers.
The mascot will connect with children in schools and safety gears will include special helmets for children that will be available at all its dealerships.