TVS Motor is set to rev up competition in the hinterland bike markets! And it will bring back one of its strong brands - Max R, to fight competition from Hero Honda and Bajaj.
The TVS Max was discontinued about 3 years ago as its 2-stroke engine did not meet the then stringent emission norms. But now it’s all set to make a comeback in a 4-stroke version. Speaking to Autocar, a top official said that the Max4-R will be launched in May this year to address the market for rugged load carriers. TVS already has entry level models like Star and Sport but there's still a void in terms of rugged bikes which can withstand heavy overloading, something that is quite common in the rural markets.
The new Max-R will be run by a 110 cc engine, borrowed from its recently unveiled sibling, the Jive. The expected price tag for the bike is Rs. 35,000. And the Max will wrestle with the likes of Hero Honda's CD Dawn and Bajaj's Platina.