Royal Enfield has said that internal combustion engine (ICE) motorcycles will remain central to its business even after the launch of its first Flying Flea electric motorcycle. The company detailed its long-term strategy in its latest annual report under a new framework called RE-BALANCE.
- Royal Enfield will continue investing in new ICE motorcycles alongside EVs
- Brazil is now the company’s largest and fastest-growing international market
Siddhartha Lal, executive chairman of Royal Enfield’s parent company, Eicher Motors, said in the annual report that Royal Enfield is committed to building its electric future but will continue investing in petrol-powered motorcycles for as long as possible. The RE-BALANCE strategy focuses on balancing investments in ICE and EVs, improving customer experiences, driving profitable growth and advancing sustainability.
While the company acknowledged that changing consumer preferences and the dependence on ICE motorcycles pose long-term business risks, it said it will address these through product innovation, stronger brand relevance and deeper engagement with younger customers.
Royal Enfield said the RE-BALANCE strategy will guide its gradual expansion into electric mobility while continuing to invest in its established ICE portfolio. Its EV ambitions will be led by the Flying Flea brand, which, Royal Enfield says, is designed to complement rather than replace its existing ICE line-up.
The C6, the brand’s first electric offering, was showcased across several cities before its launch in India alongside the opening of the first Flying Flea store in Bengaluru. The motorcycle is priced at Rs 2.79 lakh (ex-showroom Bengaluru), and with Battery-as-a-Service (BaaS), the upfront price comes down to Rs 1.99 lakh.
The annual report also highlighted Royal Enfield’s continued global expansion. Brazil emerged as its largest and fastest-growing international market, while the company further strengthened its overseas manufacturing footprint with new assembly facilities in Bangladesh and Thailand.