In a move to do its bit amidst the severe water crisis that Chennai is facing, Royal Enfield has announced a shift to motorcycle dry wash systems across all its 20 service centres in the city. The implementation of this system will help save approximately 18 lakh litres of water every month.
Chennai needs about 800 millions of litres of water, but currently, the public water board has been able to supply only 525 million litres.
Commenting on the water-saving move, Shaji Koshy, Head-India Business, Royal Enfield said, “All our initiatives, such as dry wash and paperless services are aimed at enhancing the customer experience. The situation in Chennai has allowed us to innovate and bring efficiencies in our own operations, which is always the objective.”
"Chennai is Royal Enfield’s bastion market and we are fully committed to doing our bit in the time of this adversity. Dry wash is a great technological advancement and we plan to take this to other cities in Tamil Nadu as well,” he added.
The dry wash system involves using comparatively lesser quantity of water without compromising on the quality of cleaning. The final wash quality will be on par with the conventional method while saving a lot of water which can be used by the people in Chennai.