Bajaj Auto is set to launch a new entry-level Chetak electric scooter in June. The move is part of the company’s broader strategy to further strengthen its position in the rapidly growing electric mobility market. However, there is a chance that this product may be delayed going by a recent statement made by Bajaj about rare earth magnet supplies potentially running out by July 2025
- Bajaj Auto has increased its retail footprint with 3,000 POSs
- Bajaj Chetak consistently among highest top two selling EV 2 wheelers per month
Bajaj to introduce a new 29 series variant
This new variant will be launched at the end of June.
The new variant will build upon the success of the Chetak 35 Series platform, which debuted in December 2024. According to Rakesh Sharma, Executive Director at Bajaj Auto, the Chetak brand has seen a remarkable surge in market share. The Q4 market share also propelled Chetak to the number one spot in India’s electric two-wheeler market.
“With the introduction of the third 35 Series variant, the 3503, at the end of May 2025, as well as the impending launch of a new variant in June — an upgrade to the entry-level and high-selling 2903 — the Chetak portfolio will become very potent. Further expansion of this portfolio is envisaged in FY26 to address emerging sub-segments,” Sharma said.
To support this expansion, Bajaj Auto has increased its retail footprint, boasting 310 Chetak experience centres and over 3,000 points of sale across India.
CFO Dinesh Thapar said that the company’s electric vehicle portfolio has benefited significantly from cost reductions and production-linked incentive (PLI) schemes, helping Bajaj Auto remain competitive amid a broader market shift towards affordability.
With inputs from DARSHAN NAKHWA
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