The Lexus LS nameplate, long used for the Japanese luxury carmaker's sedan flagship, will soon be used for an MPV, previewed by a concept at the 2025 Tokyo Motor Show. "Since the LS [sedan] first came out in 1989, the rules of the luxury market have changed. Executive sedans use to rule the world, but now they're fighting a losing battle with SUVs, said Simon Humphries, head of design for Lexus. The global production of the Lexus LS sedan will end next year, and 'LS' will eventually denote luxury space, instead of luxury saloon. He added that they will have more creative freedom now that Toyota has made Century a standalone ultra-luxury brand positioned above Lexus.
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