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Chevrolet logo celebrates 100th anniversary - photo gallery
The first instance of the 'bowtie' being worn came in 1913 Durant fixed the logo to the H2 Royal Mail Roadster He also added it to the H4 Baby Grand The Baby Grand was part of Chevrolet's Series H line The first major redesign of the logo came in 1936 It was seen on the Chevrolet Standard among others This 1940 Special Deluxe also wore the badge Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still not precisely known One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in Another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie The 1955 Chevrolet BelAir incorporated the logo into a new design The Nomad was produced on and off until 1972 This 1969 Camaro SS became a muscle car icon Chevvy quickly became known for its pick-up trucks, too The Impala was first introduced in 1958 The Impala, too, keeps going with this model from 1994 With 1995 came a major redesign of Chevrolet's Blazer SUV The badge became more prominent throughout the 90s The Blazer was sold as the Tahoe from 1995 The Malibu first saw production in 1964 The Volt is also badged as the Vauxhall Ampera in the UK This Camaro ZL1 convertible wears its badge proudly and prominently The 2014 Sonic will do the same Meanwhile Chevrolet continues to invest in electric vehicles with the 2014 Spark Origins of 'bowtie' logo still unknown, despite 215 million Chevrolet cars wearing it over 100 years.