Mahindra Bolero

When you think of Mahindra SUVs, the first image that flashes through your mind is the Scorpio. Or, for some, the Thar. Yet, the one Mahindra SUV that has quietly kept the Mahindra flag flying across the furthest corners of India is the Bolero.

The Bolero was the first Mahindra SUV that began the process of change from a utilitarian brand to a premium carmaker. It launched with an in-your-face advertising campaign that brought alive the rugged DNA of Mahindra with the creature comforts of a car. The ad declared — ‘The bumps we removed. The goosebumps, however, are firmly in place’. It was not just the utility vehicle segment that now had competition, but the passenger car segment too. The Bolero had repositioned the car!
The Bolero has evolved over the years, incorporating a number of features and aesthetic changes, to match the lifestyle aspirations of its consumers. But the set of values that shaped the Bolero stay infallible and intact to the present day. It is these that have powered the Bolero to its present position as the No. 1 selling SUV of India, with over 8,30,000 vehicles on the road.

It’s not difficult to see why. It is rugged with a go-anywhere ability. It is spacious and comfortable. Plus it’s low maintenance with a great aftersales network. The current Bolero is powered by an advanced m2DiCR engine that gives an excellent balance of economy and power. Plus, the Micro Hybrid technology available in the BS4 ZLX version gives you automatic fuel savings. The feature-rich interiors come with seven seats, so you can take your extended family along. The commanding driving position, tough build and suspension mean that bad roads, potholes, or even no roads are no excuse for not continuing the journey. The Bolero also features an exhaustive Driver Information System with an advanced digital display that gives the driver all the parameters of the drive, in style