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Tata Nano, the world’s cheapest car, that has won many accolades in India, is now winning hearts in the International markets as well. After bagging several awards on the Indian soil, the Nano has won the gold prize in the 2010 Edison Awards. It grabbed top honours in the best new product segment under the Transportation category.
Recognised as America’s innovation award, the Edison Awards symbolises the persistence and excellence personified by Thomas Alva Edison. They are judged on the parameters like marketplace innovation and success, technological innovation, market structure innovation, societal impact and design innovation.