In an effort to encourage children worldwide to explore career opportunities in arts, design, and creativity, Nissan Motor Co has launched its ‘Roots of Design’ programme in India.
The initiative, which has already been introduced across schools in Dubai, Bangkok, Singapore, and Beijing, was launched in India on July 31, 2018, at the Chennai Public School, Anna Nagar Campus, Chennai by Alfonso Albaisa, senior vice-president (Global Design), Nissan Motor Co.
Spearheaded by Nissan Design along with Alfonso Albaisa, the programme is aimed at inspiring the next generation of creators and developing a different perspective towards design and creativity to solve problems in the automotive industry. A session, chaired by Alfonso, was attended by students from Class 11 and 12 of Chennai Public School, their parents and staff members. Albaisa shared the story of his career with the students, providing them with a first-person example of the exciting opportunities that a career in design can offer. He also gave an overview of the history of automotive design, Nissan’s design philosophy, and future industry trends like artificial intelligence and automation.
Albaisa said, “The world around us is changing fast and so is the auto industry. The cities we live in are becoming smarter and more connected. This, in turn, is affecting how consumers engage with objects around them and how they view mobility solutions to address their needs.”
“Designers will play a key role in what the future looks like, not just in the auto industry, but across technology, infrastructure, electronics and consumer durables. Through Roots of Design, we are opening the doors to the world of design and the numerous opportunities it offers for aspiring students across the globe,” he added.
A report by the British Council, in partnership with Design Council of India, pegged the potential of the market for design in India to touch Rs 18,832 crore by 2020. Only about a fifth of this market is currently being tapped. The fact that from just a handful in 2010, the number of design institutions has grown to over 70 by 2016 is a testimony to the growing need of talent in this industry.