Mercedes-Benz India today announced the launch of ‘Mercedes-Benz Performance Drive’. The company is offering motoring enthusiasts an opportunity to hone their driving skills through programmes conducted by certified global trainers.
Speaking about the event, Eberhard Kern, managing director and CEO, Mercedes-Benz India said, “Mercedes-Benz has been a performance brand and committed to performance driving since the beginning of motorsports. Being a performance brand our engagements are not limited to race drivers alone but encompass motoring enthusiasts as well. In India, the ‘Mercedes-Benz Performance Drive’ will address people across interest levels and skill sets through multitude of engagement opportunities and further the spirit of motoring and performance driving. We are happy that this platform will address the needs of motoring enthusiasts and hope to be a catalyst in heralding the culture of performance driving in India.”
The performance drive constitutes six different programs:
Young Star Driver Program: This event will be conducted in association with the Federation of Motor Sports Clubs of India. Top performers will have an opportunity to undergo advance training in Germany then the PRO training and finally the masters SLS AMG GT3 training.
Star Off-Road Experience: Participants in this program will be invited to Pune to test Mercedes SUVs on a specially created off road test-track. A chauffeured Mercedes for ground transport and a visit to the plant are additional highlights of the program.
Track Day Experience: Corporate professionals will get an opportunity to drive a range of high performance AMG cars at the Buddh international Circuit. The event will include qualifying rounds over two days and an opportunity to get trained by professionals on performance driving techniques like cornering, braking and slalom, among others. There will also be a Corporate Track Day and programs for team building activities around performance driving.
International Driving experiences: Participants will get opportunities to drive in exotic locations across the world like the Arctic Circle through this program.
AMG Driving Academy: Motoring enthusiasts will be able to experience track driving in AMG cars and will be trained under race veterans and professionals about the different nuances of performance driving.
Star Drive experience: Participants will be able to test the capabilities of the Mercedes cars and SUVs through specially created driving situations.