Mercedes Benz India has made its entry into the pre-owned car business with its ‘Proven Exclusivity’ used car programme. Initiated globally in 2009, the programme is successfully operating in 35 countries, allowing Mercedes to offer products at affordable prices.
Through the pre-owned car programme, customers can now buy a Mercedes Benz from a price range of Rs 15-18lakh as against Rs 31-34lakh for a new entry-level C-class model. Another feature of the ‘Proven Exclusivity’ programme is that Mercedes will only offer cars that are not more than six years old.
At present, the pre-owned cars will be put on sale through six authorised Mercedes-Benz dealerships across four cities; Mumbai, Delhi, Chandigarh and Ahmedabad. By the end of 2010, additional eight outlets will be added where the customers can buy the pre-owned cars and also avail support in areas such as financing, documentation and delivery.
Mercedes-Benz India expects the pre-owned car business to account for 10-15 percent of its total car sales by 2011.