Ford India kicked off its second season of the Discover Smart Drive (DSD). The show will cover 28 cities, 6400km across India in eight days and will conclude in Nepal. The winner gets the chance to drive the Figo in Nepal and will also get a helicopter ride over the Himalayas. The drive kicks off simultaneously on December 5 from Jammu, Lucknow, Mumbai and Chennai and comprises four legs.
Ford India selected the participants from a contest held on its Ford Figo Facebook page. Participants were asked to submit videos to convince the jury of their candidature.
Flagging off the drive from Mumbai today, Ford India executive director marketing, sales and service Niger Wark said, “We’ve tried to make the second season of DSD exciting and challenging at the same time. The winners also get to see that the Figo is a popular car beyond India’s borders and cherish the experience of a lifetime by visiting an exciting tourist destination.”