German carmaker BMW has started promoting its upcoming 1-series here. The current-generation model (Codename F20) has been on sale in international markets since September 2011. The 1-series is the smallest and most affordable BMW currently, and will be positioned to take on the likes of the Mercedes-Benz A-class, which is why the company sees great potential for the five-door hatchback in the Indian market.
BMW hopes that the 1-series will carve out a niche for itself here as a powerful, rear-wheel-drive premium hatchback. The car would be locally produced at the BMW plant in Chennai, so expect prices to be in the range of around Rs 20-25 lakh.