Royal Enfield recently announced its entry into Indonesia at the Gaikindo Indonesia International Auto Show. The line-up of bikes from the manufacturer to retail in Indonesia include the Bullet 500cc, Classic 500cc, the Classic Chrome, and the Continental GT 535 Café Racer. Protective gear and the recently launched despatch rider-inspired gear and accessories are also part of the company's product offerings for Indonesia.
The company’s Indonesian operations will be conducted via a partnership with PT Distributor Motor Indonesia in Jakarta. Arun Gopal, Head (International Business), Royal Enfield said, “Indonesia is a strategic market for Royal Enfield. With its large commuter base, this market has enormous potential to upgrade to the next level of motorcycles, should there be optimal product choice. With our modern classic bikes, Royal Enfield is well poised to fill this gap and catalyse the shift to mid-size motorcycles in Indonesia.”
Royal Enfield’s foray into Indonesia, the third-largest two-wheeler market after China and India, is part of its expansion plans for the global mid-sized motorcycle segment (250-750cc). Latin America and Colombia are also expected to feature in Royal Enfield’s expansion strategy in the near future.
Hari Menon