Pune-based electric scooter maker, Avan Motors, has rebranded itself as Nexzu Mobility from January 2020. The company also plans to transform its existing product portfolio, logo and overall market proposition.
Established in 2015 and headquartered in Pune, the company has a manufacturing facility spread across 22,000 sq. ft. and includes customer display and R&D centres. At present, Avan Motors has a dealership network of over 60 dealers.
The company says it has changed its suffix from ‘Motors’ to ‘Mobility’. The underlying idea behind this particular transformation is the upcoming expansion of its ambit from an electric two-wheeler brand to a holistic solution-provider in the e-mobility segment. According to the manufacturer, the new logo redefines its identity and combines two important brand elements – a circular Nexzu symbol and the stylish Nexzu wordmark.
As part of the brand revamp, the company is also strengthening its product portfolio. Nexzu Mobility will launch two new e-scooters – Dextro and Dextro Plus – along with three e-cycles. Along with this, Nexzu Mobility will also aim at being a holistic e-mobility solution provider with a dedicated B2B program. Under this programme, Nexzu Mobility will offer customised electric mobility solutions for ride-sharing / rental companies, corporate (catering to corporate leasing, corporate purchase, employee preferential programmes), and government/private tenders for EVs.
Commenting on the revamp, Rohit Goidani, brand head, Nexzu Mobility said, “As Nexzu comes into force, we want to reiterate that customer-centricity will remain at the heart of all our endeavours. We will continue to create innovative new products that will delight our customers – in both B2B and B2C spaces – and subsequently revolutionise the country’s electric mobility space.”
Pankaj Tiwari, business head, Nexzu Mobility, added, “The evolution of an award-winning brand such as Avan Motors is a significant event not just for us but for our existing customers who have also evolved during our journey.”