How AI is reshaping the journey from Discovery to Decision

From researching models and comparing options to influencing purchase decisions, AI is increasingly becoming a part of the car-buying journey. Our discussion draws on insights from a Google–Kantar study to examine how consumer behaviour is evolving and how automakers are responding to this shift. - Discovery: How search and intent signals help brands meet buyers at early intent stages. - Evaluation & Comparison: Using AI to simplify complex feature comparisons, especially across EV vs. ICE options. - Decision to Delivery: Bridging digital research with the on-ground showroom experience.